Case Study

Coachella Valley Music and Arts Festival, created by GoldenVoice
VJ Performances by Xochi Media at Gobi DJ Tent 1999
Sahara Dance Tent 2006-2009

Xochi Media have been the resident visual artists in the Sahara dance tent - the largest of Coachella's three tented stages, and the second largest stage in the critically-acclaimed festival. Our work prominently displays planned and improvisational VJ performers situated at the controls of an incredible visual computron, sending multiple feeds to multiple LED screens flanking the stage with projectors throughout the tent, with eight Mac laptops feeding thousands of themed video clips and six live cameras through custom video blenders. Weeks and months are spent coordinating all the tent's guest VJs and headlining visual artists. Some acts request our artistic spirit and some have particular requests - only cameras, only vjs, only their logo - but each is treated with a singular uniqueness designed to compliment the entire performance day.
Mission: to entertain 180,000 people: 3 days. 30 acts. no rehearsals.

2009 : crew Momo the Monster, VJ Aquine, Bryant Place, VJ Metamer, Derth Adams, VJ Spivey
visual performances for Christopher Lawrence, Crookers, DJ Marshall Barnes, Drop The Lime, Felix da Housecat, Girl Talk, Groove Armada, Late Of The Pier, Para One, Plump DJs, Shepard Fairey, Steve Aoki, Surkin, Switch, TRV$DJAM, The Bloody BeetrootS, The Presets, The Ting Tings, Zane Lowe, and Zizek Club

2008 : crew VJ Metamer, Neufuture, VJ Aquine, Mike Shifflett, Dr. Janet Hansen, VJ Spivey
visual performances for Aphex Twin, Boys Noize, Busy P, Chromeo, Deadmau5, Dimitri From Paris, Diplo, DJ Medhi, Erol Alkan, Hot Chip, Institubes, James Zabiela, Junkie XL, Kavinsky, Pendulum, SebastiAn, Simian Mobile Disco, and Uffie

2007 : crew VJ Aquine, Blake Worrell, VJ Metamer, Neufuture, VJ Spivey
visual performances for Benny Benassi, Busy P & DJ Medhi, David Guetta, Digitalism, DJ Heather, Faithless, Felix Da Housecat, Happy Mondays, Infected Mushroom, Justice, LCD Soundsystem, MSTRKRFT, the Rapture, Richie Hawtin, Steve Aoki, and Soulwax Nite Versions

2006 : crew Derth Adams, VJ Spivey
visual performances for Audio Bullys, Carl Cox, Derrick Carter, DJ Thomas, Hybrid featuring Perry Farrell, Louis Vega, Kaskade, Kristina Sky, and Michael Mayer

1999 : crew Blake Worrell, Derth Adams, VJ Spivey
visual performances for Amon Tobin, Andy Maddocks, Autechre, Bola, DJ Ease, DJ Food, Jega, Kid Koala, Luke Vibert, Mike Fix, Ming & FS, Mira Calix, Mr. Scruff, Neotropic, Push Button, Rob Hall, Tomas, and U-ziq

staging setup

2009: equipment overview

2008: equipment overview

2009: special interstitials

2008: Aphex Twin

2007: Benny Benassi

2009: Christopher Lawrence

2008: Chromeo

2009: Crookers

2007: David Guetta

2008: deadmau5

2007: Felix the Housecat

2009: Felix the Housecat

2008: Hot Chip

2009: Late of the Pier

2009: Marshall Barnes

2006: Michael Mayer

2008: Pendulum

2009: Plump DJs

2009: Shepard Fairey

2009: TRV$DJAM

2009: Zizek Club

Images and information courtesy of the artists, Goldenvoice, AEG Live,
and the Coachella Valley Music and Arts Festival.